Seasonal Retail

For this project, I created a seasonal retail design for Ariat inspired by the holiday season, specifically the spirit and symbolism of Christmas. Rather than focusing solely on festive visuals, I wanted the design to reflect the deeper meaning behind the holiday—connection, warmth, and light during the darkest time of year. This is what led me to center the concept around lights and ornaments. The lights symbolize hope and togetherness, while the ornaments represent tradition and shared memories. I used color gradients throughout to give the lights a glowing, lifelike quality, helping to create an inviting and heartfelt atmosphere. My goal was to evoke not just the look of the season, but the emotions it brings.